Effective Date: 08/01/2026
Your privacy is critically important to us. This Privacy Policy explains how we collect, use, protect, and share your information when you visit our website.
1. Information We Collect
We collect information to provide a better experience for caregivers researching senior care options.
- Information You Provide: If you fill out a form, sign up for a newsletter, or request information about senior care facilities, we may collect your name, email address, phone number, and location details.
- Automated Information: When you visit our website, we automatically collect basic technical data. This includes your IP address, browser type, device type, and the pages you view.
2. Cookies and Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to analyze site performance and manage our affiliate relationships.
- Affiliate Link Tracking: Our website contains affiliate links. When you click an affiliate link to buy a senior product or request information from a facility, a cookie is temporarily stored on your device. This cookie lets the affiliate network know that you arrived from our website so we can earn a small commission.
- Analytics: We use analytics tools (such as Google Analytics) to track traffic patterns and user behavior. This data is entirely aggregated and anonymized.
3. How We Use Your Information
We use the information we collect to:
- Deliver the senior care resources and product guides you request.
- Connect you with trusted local eldercare placement agencies or providers if you explicitly request a quote or assistance.
- Track affiliate link conversions to fund and maintain our free informational content.
- Improve our website layout, page load speeds, and font accessibility for users.
4. Information Sharing and Disclosure
We respect your personal data and do not sell it to random third parties. We only share data in the following situations:
- With Your Explicit Consent: If you fill out a lead form to find affordable local assisted living facilities, your contact information will be securely shared with our primary senior placement partner, SilverAssist, so a local advisor can contact you.
- Affiliate Networks: Anonymized click data is shared with our affiliate networks (such as CJ Affiliate and ShareASale) to track sales commissions.
- Legal Compliance: We may disclose data if required by law or to protect our website safety.
5. Third-Party Websites
Our articles contain links to external senior product retailers, tech providers, and medical alert networks. We do not control the privacy policies of these third-party websites. We encourage you to read the privacy statements of any external site you visit.
6. Your Data Rights
Depending on where you live, you have specific rights regarding your personal information:
- You can request to see what data we hold about you.
- You can request that we update, correct, or completely delete your personal data.
- You can opt out of our email newsletters or marketing tracking at any time by clicking the “Unsubscribe” link at the bottom of any email.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal regulations or our affiliate tracking systems. Any changes will be posted directly on this page with an updated “Effective Date” at the top.
8. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at: katie@growingpotential.com
